Ritual · Harvesting Happiness · Consumer wellness
A national brand, placed on a show we represent
Sold Harvesting Happiness inventory to Ritual through its media agency — premium host-read spots in a flight alongside some of the biggest shows in podcasting.
The challenge
Independent shows rarely get bought by national consumer brands — agency buyers default to the top 100 and the networks that rep them.
What we did
As Harvesting Happiness's network rep, we took the show's audience case to Ritual's media agency and handled onboarding, trafficking and billing to agency standards.
The results
Host-read Ritual spots ran on Harvesting Happiness at $4,200 gross per spot, in the same campaign flight as This Past Weekend with Theo Von — an independent show sold at national-brand rates.
By the numbers
- gross per host-read spot placed
- $4,200
- gross per host-read spot placed
- closed through the brand's own media agency
- Ad Results
- closed through the brand's own media agency
- placed alongside This Past Weekend with Theo Von
- Major flight
- placed alongside This Past Weekend with Theo Von
Works well with
Most shows need two of these, not one.
Want results like these?
A 20-minute call. We'll tell you what we'd do with your show, what it costs, and whether it's the right first move for where your show actually is.