Case study
A million-dollar podcast in year one
Built a five-day-a-week short-form show from new and archived material, and secured advertisers before launch.
Jordan Belfort · Sales School & The Wolf's Den
Business / media
The challenge
Jordan Belfort's team wanted a podcast that made money — not a vanity project. That meant a format that could sustain a heavy publishing schedule, and advertisers on board before the first episode aired rather than someday after.
What Podlink did
We built Sales School as a five-day-a-week short-form show, produced from a mix of new recordings and archived material so the cadence was sustainable, and secured advertisers before launch so the show was revenue-positive from day one.
The results
The show hit Apple's New & Noteworthy within two days of launch, carried its pre-launch advertisers into the schedule, and became a million-dollar podcast in its first year.
- to New & Noteworthy after launch
- 2 days
- to New & Noteworthy after launch
- advertisers secured
- Pre-launch
- advertisers secured
- to seven figures
- Year 1
- to seven figures
“They made sure of our success by helping us reach the New & Noteworthy section of iTunes within two days of launch.”
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