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For PR & communications agencies

Add podcast guesting to your client offering without building the team.

You own the client relationship and the retainer. We do the podcast work behind it — targeting, pitching, booking, prep, clips and reporting — under your brand or as a named partner. Your choice.

Book a callSee the work
27guest placements across 21 shows for 14 clients — public episodes are linked; pages that are down stay listed, marked archived

The model

You own the client. We do the podcast work.

The relationship stays yours

Your client, your retainer, your account lead. Whether we appear at all — invisible behind your brand, or introduced as your booking partner — is your call, scoped per engagement.

The fulfillment is ours

Positioning, keyword research, pitch materials, outreach, booking, scheduling and prep briefs — the same scope we sell on direct engagements. Clips and social copy are $500 per appearance on that rate card; the monthly plan includes four clips.

Reporting your client can check

Every placement is a public episode. You get the links, the clips delivered and the content produced, in a form you can put in front of your client. Delivery format is scoped per engagement.

The proof further down this page is from our direct engagements — the same team, process and deliverables an agency partnership buys. We don’t publish wholesale client names: work delivered under an agency’s brand stays under the agency’s brand.

What’s included

Every engagement ships with this.

  • Podcast appearance strategy: outcomes, positioning and target audience
  • SEO keyword research to define what you should be known for
  • Media training: your story, your talking points, your signature call to action
  • A personalized pitch one-pager used to sell you in
  • Research on value-aligned shows — not a spray list
  • Outreach, follow-up, scheduling, booking and confirmation
  • A prep brief for every booked appearance
  • Clips and social copy from an appearance — optional, $500, or four clips included on the monthly plan

How it works

The actual process, not a diagram.

  1. 01

    Scope the offering

    A call to define what you want to sell: which clients, how many bookings, and whether we work under your brand or as a named partner. Agency and white-label rates are available at a 20-booking commitment; the rest is scoped per engagement.

  2. 02

    Position the client

    Appearance strategy, SEO keyword research and the personalized pitch one-pager for each executive — the same materials we build on direct engagements.

  3. 03

    We pitch, book and prep

    Targeted outreach to value-aligned shows, follow-up, scheduling and confirmation, with a prep brief before every appearance. Your client approves every show before anything is booked.

  4. 04

    You present the results

    Links to every live public episode, plus two edited social clips per appearance with copy and hashtags — delivered to you, to put in front of your client under your own brand if that's the model you chose.

Client placements include:Success StoryThe Full RatchetEdge of NFTThe Rubin ReportNew to Crypto27 verified engagements →

Proof

What this has produced.

Koii Network · Web3

Named placements on the crypto circuit

Positioned the co-founder around two expertise areas, built the pitch one-pager, and booked the crypto and Web3 circuit.

public episodes: CryptoNews Podcast and New to Crypto
2
public episodes: CryptoNews Podcast and New to Crypto
archived: Colin Zarzour on Minimally Viable — show site is down
1
archived: Colin Zarzour on Minimally Viable — show site is down
shows with a live public episode
2
shows with a live public episode
Read the case study →

Recon Food · Spencer & Sophia Rascoff · Consumer tech

Five placements for a father-daughter founding team

Booked Zillow co-founder Spencer Rascoff and his teenage co-founder Sophia across the startup and creator circuit — a story-first campaign that earned a second contract.

completed placements, including Success Story, Dear FoundHer and #GenZ
5
completed placements, including Success Story, Dear FoundHer and #GenZ
founders positioned, together and separately
2
founders positioned, together and separately
into a second booking contract
Renewed
into a second booking contract
Read the case study →

T3 Live · Madam Trader · Trading education

Two brands, one booking engine, two years

Guest placements and clips for T3 Live's traders, then a second engagement building visibility for Ashley Kyle Miller's Madam Trader podcast — bookings, clips and growth in one motion.

named placements: Trading Justice, Wings of Inspired Business
2
named placements: Trading Justice, Wings of Inspired Business
episodes clipped, two clips each, both aspect ratios
7+
episodes clipped, two clips each, both aspect ratios
relationship across two signed engagements
2 yrs
relationship across two signed engagements
Read the case study →

QualSights · Consumer insights SaaS

Two executives, two audiences, one pipeline

Booked the CEO and the insights lead on different circuits — founder shows for one, CPG and commerce shows for the other — with media training and clips for both.

executives positioned: CEO and insights lead
2
executives positioned: CEO and insights lead
named placements: Success Story and Commerce Code
2
named placements: Success Story and Commerce Code
media training incl. mock interviews and SEO keyword work
Full
media training incl. mock interviews and SEO keyword work
Read the case study →

Questions

The things people ask before signing.

Who talks to the client?
You do. The agency owns the relationship and the retainer; we do the podcast work behind it. Whether we join client calls — and under whose banner — is your choice, scoped per engagement.
Is this white-label or co-branded?
Either. We can work invisibly under your brand or be introduced as your podcast booking partner. You pick the model per client.
How is reporting delivered?
Every placement is a live, public episode, so the core of the report is checkable by anyone: links to each episode, the clips delivered, and the content produced from every appearance. The format it arrives in is scoped per engagement.
What does it cost?
Our published direct pricing is the reference point: $1,500 onboarding, then $650 per confirmed booking. Clips and social copy are $500 per appearance. A roadshow sprint is $4,500–$6,500 for 4–6 bookings over 6–8 weeks, onboarding included. Monthly is $1,750 for about 2 bookings and 4 clips, with a 3-month minimum. Agency and white-label rates are available at a 20-booking commitment.
How long until a client's first booking?
First opportunities typically surface about three weeks after kickoff, based on how our campaigns have actually run. Booking rates after that depend on the client's category and how distinctive their angle is.
Do you guarantee a number of bookings per month?
No — and be careful with anyone who does; it usually means low-quality placements chosen to hit a count. Your client approves every show. On pay-per-booking, the $650 is charged only when an approved show says yes, on top of the $1,500 onboarding.

Ready to add guesting to your client offering?

A 20-minute call. Bring the client you have in mind — we'll tell you what we'd pitch, how the hand-off works, and what it costs at agency rates.

Book a call

Agency and white-label rates available at a 20-booking commitment.