Recon Food · Spencer & Sophia Rascoff · Consumer tech
Five placements for a father-daughter founding team
Booked Zillow co-founder Spencer Rascoff and his teenage co-founder Sophia across the startup and creator circuit — a story-first campaign that earned a second contract.
The challenge
A new social app with a famous co-founder needed the story told past the obvious tech press — and Sophia, the teenage co-founder, was the differentiated voice nobody was hearing.
What we did
We positioned the pair as a story, not a pitch: the Zillow founder building with his daughter. Targeted shows across startup, founder and Gen-Z audiences, with separate angles for Spencer solo, Sophia solo, and the two together.
The results
Five completed interviews, including Success Story, Dear FoundHer, #GenZ and a cross-booking with Impact with John Shegerian — and the engagement renewed into a second contract to keep booking.
By the numbers
- completed placements incl. Success Story and Dear FoundHer
- 5
- completed placements incl. Success Story and Dear FoundHer
- founders positioned, together and separately
- 2
- founders positioned, together and separately
- into a second booking contract
- Renewed
- into a second booking contract
Works well with
Most shows need two of these, not one.
Want results like these?
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