- Do clips work if my show is audio-only?
- They work best with video, because the moment you're clipping is a person saying something. For audio-only shows we build motion-graphic treatments with captions and b-roll — effective, but if you're serious about clips, start recording video.
- Who picks the moments?
- A person on our team who has watched the episode. Clip selection is the single highest-leverage decision in the whole process and we don't outsource it or automate it.
- How many clips should I get per episode?
- Two is the standard and the right starting point — enough to test what lands without diluting the feed. Shows with an active social presence often move to four.
- Do you post them for me?
- If you want. We deliver the assets plus written copy and hashtags either way; scheduling and posting across three platforms is included in monthly plans.
- When do the clips land?
- The launch clip ships with the episode — it goes out the day the episode drops, because the first 48 hours is when a new episode has the most pull. The remaining clips are released across the following two weeks so the episode keeps resurfacing instead of peaking once.
- What do I need to send you?
- The episode recording and your brand assets once. After that the templates exist and each episode is just the file.