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Podlink

For founders & executives

Get in front of the audiences that matter to your business.

Your buyers already listen to podcasts about their problems. We find those shows, book you on them, and prepare you. Clips and social copy are $500 an appearance when you want the interview to travel — four clips a month on the monthly plan — and you get links you can check.

27guest placements across 21 shows for 14 clients — public episodes are linked; pages that are down stay listed, marked archived

Client placements include:Success StoryThe Full RatchetEdge of NFTThe Rubin ReportNew to Crypto27 verified engagements →

How it works

The actual process, not a diagram.

  1. 1

    Target

    We define the two or three things you should be the go-to voice on, backed by keyword research, then research value-aligned shows whose audiences match your buyers — not a spray list.

  2. 2

    Book

    A dedicated booking agent runs targeted outreach, follow-up, scheduling and confirmation. You approve every show before we book it, and first opportunities typically surface in about three weeks.

  3. 3

    Appear

    Media training on your story, your talking points and your signature call to action, plus a prep brief for every booked appearance — so you show up ready to say something worth clipping.

  4. 4

    Amplify

    Clips and social copy are $500 more per appearance — two edited clips with written copy — and the monthly plan includes four. That's how the interview reaches the audience the show alone never had.

  5. 5

    Check the receipts

    You get a link to every live episode — public and checkable, the same standard as our work page — along with the clips delivered and the content produced from each appearance.

What an appearance actually buys you

An hour in front of an audience that already cares about your category, with the host’s implicit endorsement — a room you didn’t have to build yourself. The myth is that only top-tier shows matter; in practice, what determines reach is what happens to the interview after it airs. Clips and social copy are $500 an appearance, and the monthly plan includes four.

Beyond the airtime, appearances leave assets behind: high-authority backlinks to your site, searchable third-party proof of your expertise, and social content you didn’t have to originate. For guests who show up prepared, it’s a genuine lead channel — lead generation and content marketing in one motion.

One thing we won’t claim: listener numbers for someone else’s show. Guest appearances air on shows we don’t measure, so what we report on a guesting engagement is the checkable kind — links to every live episode, the clips delivered, and the content produced from each appearance.

Proof

What this has produced.

Opolis · Unemployable · Fintech / future of work

32% membership growth

Booked the co-founder on ICP-matched shows, cut every appearance into social clips, and repurposed transcripts into blog content and paid social.

audience engagement, season two
325%
audience engagement, season two
increase in podcast page traffic
100%
increase in podcast page traffic
more qualified leads
68%
more qualified leads
reduction in cost per lead
$70
reduction in cost per lead
Read the case study →

DocSend (Dropbox) · SaaS

134% lift in sign-ups

Researched the shows their buyers actually listen to, built tailored talking points, and booked the CEO across the VC and startup circuit.

increase in Fundraising Playbook sign-ups
134%
increase in Fundraising Playbook sign-ups
placements incl. Success Story, The Full Ratchet, and Minimally Viable E23 (archived)
Named
placements incl. Success Story, The Full Ratchet, and Minimally Viable E23 (archived)
high-authority backlinks earned
SEO
high-authority backlinks earned
Read the case study →

Mudrex · Crypto / fintech

A crypto CEO, placed where investors listen

Thought-leadership placement for CEO Edul Patel — a podcast interview cut into branded clips.

placements: Success Story live, Token Metrics archived
2
placements: Success Story live, Token Metrics archived
positioned across investor and crypto audiences
CEO
positioned across investor and crypto audiences
clip frames built in three aspect ratios
Multi-format
clip frames built in three aspect ratios
Read the case study →

QualSights · Consumer insights SaaS

Two executives, two audiences, one pipeline

Booked the CEO and the insights lead on different circuits — founder shows for one, CPG and commerce shows for the other — with media training and clips for both.

executives positioned: CEO and insights lead
2
executives positioned: CEO and insights lead
named placements: Success Story and Commerce Code
2
named placements: Success Story and Commerce Code
media training incl. mock interviews and SEO keyword work
Full
media training incl. mock interviews and SEO keyword work
Read the case study →
“Podlink has become an integral part of our brand's podcast strategy.”
Joshua Lapidus, Host · Unemployable Podcast

Questions

The things people ask before signing.

How much does podcast guest booking cost?
Podcast guest booking is $1,500 one-time for strategy and onboarding — positioning, talking points, media training, a pitch kit and a target list — then $650 per confirmed booking, charged only when a show you approved says yes. Clips and social copy are $500 more per appearance. A roadshow sprint is 4–6 bookings over 6–8 weeks for $4,500–$6,500, onboarding included. Monthly is $1,750 a month for about 2 bookings and 4 clips, with a 3-month minimum.
How long until I'm booked on something?
Roughly three weeks from kickoff to the first opportunities landing, based on how our campaigns have actually run. Booking rates then depend on your category and how distinctive your angle is.
Can you guarantee a podcast a month?
We don't guarantee volume, and be careful with anyone who does — it usually means low-quality placements chosen to hit a count. On pay-per-booking, the $650 is charged only when a show you approved says yes, on top of the $1,500 onboarding.
Do I get to approve the shows?
Always. Nothing is booked without your sign-off, on every pricing model.
What does this do beyond reach?
High-authority backlinks to your site, searchable third-party proof of your expertise, social content you didn't have to originate, and — for the people who show up prepared — a genuine lead channel. It's lead generation and content marketing in one motion.

Ready to get in front of the right audiences?

A 20-minute call. We'll tell you which kinds of shows fit your ICP, what it costs, and whether guesting is the right first move for your business — and if it isn't, we'll say so.

$650 per confirmed booking, charged only when a show you approved says yes — on top of the $1,500 onboarding.