- What should a podcast website actually have on it?
- Two things. A hub: one page that sends a listener to every platform and social account, with the player, the clips and the YouTube channel embedded so nobody has to leave to find the show. And an episode page for every episode: transcript, summary, show notes with timestamps and links, the player, and a title and description written for the question that episode answers. The hub does the routing; the episode pages do the ranking.
- Why one page per episode? Isn't the show page enough?
- Because search engines and AI assistants read text, not audio. An episode inside a podcast app is invisible to both. An episode page with the transcript and a written summary is a document they can rank and cite. On one show we run, that's 100+ episode pages on the show's own domain, each with a written title and meta description. A single show page can rank for the show's name. A hundred episode pages can rank for a hundred topics.
- How does Podlink automate the content without making it sound generic?
- The product transcribes the episode, then drafts the summary, show notes, chapters and post copy from that transcript — not from a guess about what a podcast episode usually contains — in the format you set once, with your brand voice switched on. That's the first draft. A person edits it, structures the page and publishes it. The AI removes the blank page; it doesn't remove the editor.
- Does the site publish itself when I release an episode?
- No. Today the content kit — transcript, show notes, summary, post copy — comes out of Podlink, and we build and publish the page as part of the service. There is no automatic feed-to-website pipeline, and we won't describe one until it exists.
- Which platform do you build on?
- The one you should keep. We've built and maintained podcast sites on WordPress and on static builds, and we'll work in Squarespace or Webflow if that's where you are. Templates come from your brand kit, the domain is yours, and if we part ways you keep the site, the templates and every page.
- What does it cost?
- It's scoped on a call rather than listed, because the number moves with three things: how many episodes are in the back catalogue, which platform the site lives on, and whether you want monthly care with a page per new episode. We'll tell you a real figure on a 20-minute call, and we'll tell you if a simpler option fits better.
- I already have a site. Do I have to start over?
- Usually not. The hub can be a rebuilt home page on your existing site, and the episode-page template can live alongside your blog. Where a site is beyond saving we'll say so, and the move comes with 301 redirects so the search equity you already have carries over.