Case study
Four renewals, and a 17-month sponsorship sold
Production, clips and monetization for a divorce-and-coparenting show — a multi-year relationship that ended with us selling and running its longest brand partnership.
Moms Moving On · Michelle Dempsey-Multack
Lifestyle / self-improvement
The challenge
A growing self-improvement show with a strong host brand needed the whole back half handled — production, clips, social — and then a real answer to the monetization question.
What Podlink did
Ongoing production and clip work through four renewals, then the sell-side motion: audience case, rate card, and outreach that landed Worthy as a sponsor — host-read midrolls plus Instagram and Facebook ad units.
The results
The Worthy partnership ran seventeen consecutive months across renewals, while the show's listenership grew 15% year over year and Michelle's Instagram doubled — growth and revenue from the same audience work.
- contract renewals across the relationship
- 4
- contract renewals across the relationship
- continuous sponsorship sold, managed and renewed
- 17 mo
- continuous sponsorship sold, managed and renewed
- host's Instagram growth during the campaign
- 2×
- host's Instagram growth during the campaign
- listenership growth year over year
- 15%
- listenership growth year over year
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