Moms Moving On · Michelle Dempsey-Multack · Lifestyle / self-improvement
Four renewals, and a 17-month sponsorship sold
Production, clips and monetization for a divorce-and-coparenting show — a multi-year relationship that ended with us selling and running its longest brand partnership.
The challenge
A growing self-improvement show with a strong host brand needed the whole back half handled — production, clips, social — and then a real answer to the monetization question.
What we did
Ongoing production and clip work through four renewals, then the sell-side motion: audience case, rate card, and outreach that landed Worthy as a sponsor — host-read midrolls plus Instagram and Facebook ad units.
The results
The Worthy partnership ran seventeen consecutive months across renewals, while the show's listenership grew 15% year over year and Michelle's Instagram doubled — growth and revenue from the same audience work.
By the numbers
- contract renewals across the relationship
- 4
- contract renewals across the relationship
- continuous sponsorship sold, managed and renewed
- 17 mo
- continuous sponsorship sold, managed and renewed
- host's Instagram growth during the campaign
- 2×
- host's Instagram growth during the campaign
- listenership growth year over year
- 15%
- listenership growth year over year
Works well with
Most shows need two of these, not one.
Want results like these?
A 20-minute call. We'll tell you what we'd do with your show, what it costs, and whether it's the right first move for where your show actually is.