How long until I'm booked on something?

Roughly three weeks from kickoff to the first opportunities landing, based on how our campaigns have actually run. Booking rates then depend on your category and how distinctive your angle is.

Can you guarantee a podcast a month?

We don't guarantee volume, and be careful with anyone who does — it usually means low-quality placements chosen to hit a count. What we do offer is pay-per-booking pricing, so you only pay when a show you approved says yes.

Do I get to approve the shows?

Always. Nothing is booked without your sign-off, on every pricing model.

Why do the clips matter so much?

Because a mid-size show's own audience is usually a few thousand people. The clips are what put the interview in front of your network, the host's network, and a paid audience on top. The appearance is the raw material; the clips are the distribution.

What does this do beyond reach?

High-authority backlinks to your site, searchable third-party proof of your expertise, social content you didn't have to originate, and — for the people who show up prepared — a genuine lead channel. It's lead generation and content marketing in one motion.

Do podcasts charge to have guests on?

Reputable ones don't. Some pay-to-play networks do, and we don't book them — an appearance you bought reads as an appearance you bought.

Getting Booked on Podcasts

Other agencies book you a podcast. That's where we start.

Strategy, media training, booking and — the part that changes the maths — social clips from every appearance, so the interview reaches the audience the show alone never had.

Book a call From $750 to start

134%lift in sign-ups from a booking campaign

The podcast isn't the most important part of the appearance

Here's the myth: you need top-tier shows, because top-tier shows have millions of listeners. Here's the reality: the top 1% of podcasts average about 4,000 downloads an episode. Chasing show size is chasing the wrong number. What actually determines reach is what happens to the interview after it airs — which is why every appearance we book comes with clips built to travel on social.

What’s included

Every engagement ships with this.

Podcast appearance strategy: outcomes, positioning and target audience
SEO keyword research to define what you should be known for
Media training: your story, your talking points, your signature call to action
A personalized pitch one-pager used to sell you in
Research on value-aligned shows — not a spray list
Outreach, follow-up, scheduling, booking and confirmation
A prep brief for every booked appearance
2 professionally edited social clips per appearance, with copy and hashtags

How it works

The actual process, not a diagram.

01
Position
We define the two or three things you should be the go-to voice on, backed by keyword research, and build the pitch one-pager around them.
02
Prepare
Media training on your story, talking points and the call to action that sends listeners somewhere useful.
03
Pitch and book
A dedicated booking agent runs targeted outreach and follow-up, then handles scheduling and confirmation. First opportunities typically surface in about three weeks.
04
Amplify
Every appearance comes back as two social clips with written copy — so the episode keeps working after the release week.

Proof

What this has produced.

Opolis · Unemployable · Fintech / future of work

32% membership growth

Booked the co-founder on ICP-matched shows, cut every appearance into social clips, and repurposed transcripts into blog content and paid social.

audience engagement, season two: 325%; audience engagement, season two
increase in podcast page traffic: 100%; increase in podcast page traffic
more qualified leads: 68%; more qualified leads
reduction in cost per lead: $70; reduction in cost per lead

DocSend (Dropbox) · SaaS

134% lift in sign-ups

Researched the shows their buyers actually listen to, built tailored talking points, and booked the CEO across the VC and startup circuit.

increase in Fundraising Playbook sign-ups: 134%; increase in Fundraising Playbook sign-ups
placements incl. Success Story and The Full Ratchet: Named; placements incl. Success Story and The Full Ratchet
high-authority backlinks earned: SEO; high-authority backlinks earned

Hell Has an Exit · Health & recovery media

74% download growth in 4 months

Full growth engagement for the show itself — video episodes, clips, high-profile guest booking, and paid promotion on YouTube and Facebook to put the best moments in front of new listeners.

more downloads in four months: 74%; more downloads in four months
listeners grown to: 4,000; listeners grown to
increase in reviews, at a 4.9★ rating: 250%; increase in reviews, at a 4.9★ rating
Lamar Odom and Jordan Belfort booked onto the show — both episodes still live: Odom; Lamar Odom and Jordan Belfort booked onto the show — both episodes still live

Koii Network · Web3

6 named placements

Positioned the co-founder around two expertise areas, built the pitch one-pager, and booked the crypto and Web3 circuit.

verified episodes incl. Edge of NFT (twice) and Crypto 101: 6; verified episodes incl. Edge of NFT (twice) and Crypto 101
promoted reach per episode with clips: 22,000; promoted reach per episode with clips

“Podlink has become an integral part of our brand's podcast strategy.”

Joshua Lapidus, Host · Unemployable Podcast

Pricing

Real numbers, not “contact us”.

Starting points based on what this work actually costs to do well. Scope moves the number; we’ll tell you which way on the call.

Pay per booking

$750

to start, then $449 per booked appearance

Strategy and pitch one-pager
Outreach, booking and confirmation
You approve every show before we book it
You pay for results, not activity

Most common

Appearance + clips

$1,497

per appearance, billed monthly

Everything in Pay per booking
Media training and prep briefs
2 social clips per appearance
Social copy and hashtags

Thought leadership program

$3,200

per month, six-month program

2–4 booking opportunities per month
Dedicated booking agent
Clips on every appearance
Paid social promotion of clips
Multi-executive coverage available

Add-ons: additional executive $850 · paid social promotion of clips $400 per booking · blog post from the episode $600 · newsletter feature $550. Agency and white-label rates available at a 20-booking commitment.

Questions

The things people ask before signing.

How long until I'm booked on something?: Roughly three weeks from kickoff to the first opportunities landing, based on how our campaigns have actually run. Booking rates then depend on your category and how distinctive your angle is.
Can you guarantee a podcast a month?: We don't guarantee volume, and be careful with anyone who does — it usually means low-quality placements chosen to hit a count. What we do offer is pay-per-booking pricing, so you only pay when a show you approved says yes.
Do I get to approve the shows?: Always. Nothing is booked without your sign-off, on every pricing model.
Why do the clips matter so much?: Because a mid-size show's own audience is usually a few thousand people. The clips are what put the interview in front of your network, the host's network, and a paid audience on top. The appearance is the raw material; the clips are the distribution.
What does this do beyond reach?: High-authority backlinks to your site, searchable third-party proof of your expertise, social content you didn't have to originate, and — for the people who show up prepared — a genuine lead channel. It's lead generation and content marketing in one motion.
Do podcasts charge to have guests on?: Reputable ones don't. Some pay-to-play networks do, and we don't book them — an appearance you bought reads as an appearance you bought.

Works well with

Ready to talk about getting booked on podcasts?

A 20-minute call. We'll tell you what we'd do, what it costs, and whether it's the right first move for where your show actually is.

Book a call

Other agencies book you a podcast. That's where we start.

The podcast isn't the most important part of the appearance

Every engagement ships with this.

The actual process, not a diagram.

Position

Prepare

Pitch and book

Amplify

What this has produced.

Real numbers, not “contact us”.

Pay per booking

Appearance + clips

Thought leadership program

The things people ask before signing.

Most shows need two of these, not one.

Podcast Clips

Podcast Growth

Podcast Advertising

Ready to talk about getting booked on podcasts?