The Full Ratchet · 2021
Russ Heddleston on The Full Ratchet: 311. Founding DocSend, Creating a Winning PLG Motion, and Data From 1000's of Pitch Decks
Russ Heddleston, Co-Founder & CEO, appeared on The Full Ratchet in 2021 — a verified placement booked by Podlink for DocSend (Dropbox).
Russ Heddleston of Dropbox joined Nick Moran on episode 311 of The Full Ratchet to discuss founding DocSend, creating a winning product-led-growth motion, and data from thousands of pitch decks. Per the episode page, the conversation opens with Heddleston's background and his path to founding DocSend, then moves to how he thought about DocSend's PLG strategy and why the company released its research. The episode title names the three threads the show pulls on: the founding story, how DocSend built a self-serve product-led growth motion, and what the company's data from 1000's of pitch decks shows about fundraising. The episode page lists a publish date of December 6, 2021.
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Key takeaways
- The episode covers Heddleston's background and path to founding DocSend.
- A core thread is how DocSend thought about and built its product-led growth (PLG) motion.
- The third thread is DocSend's research drawn from data on 1000's of pitch decks.
Related appearances
More from DocSend (Dropbox)
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