DocSend (Dropbox) · SaaS
134% lift in sign-ups
Researched the shows their buyers actually listen to, built tailored talking points, and booked the CEO across the VC and startup circuit.
The challenge
DocSend wanted more founders in its Fundraising Playbook funnel, and its CEO had exactly the expertise those founders were looking for. The question was distribution: how do you put that expertise in front of people actively raising, rather than a general business audience?
What we did
We researched the shows DocSend's buyers actually listen to — the VC and startup circuit, not the biggest shows by download count — built tailored talking points for each appearance, and ran outreach, booking and scheduling for the CEO.
The results
Sign-ups for the Fundraising Playbook rose 134%, with verified placements including Success Story and The Full Ratchet, and high-authority backlinks that kept paying off in search long after the episodes aired.
By the numbers
- increase in Fundraising Playbook sign-ups
- 134%
- increase in Fundraising Playbook sign-ups
- placements incl. Success Story and The Full Ratchet
- Named
- placements incl. Success Story and The Full Ratchet
- high-authority backlinks earned
- SEO
- high-authority backlinks earned
Works well with
Most shows need two of these, not one.
Want results like these?
A 20-minute call. We'll tell you what we'd do with your show, what it costs, and whether it's the right first move for where your show actually is.