Case study
Two executives, two audiences, one pipeline
Booked the CEO and the insights lead on different circuits — founder shows for one, CPG and commerce shows for the other — with media training and clips for both.
The challenge
An insights platform selling to two different buyers — founders and CPG insights teams — needed both stories told, by different voices, to different audiences.
What Podlink did
Separate positioning and pitch one-pagers per executive, mock-interview media training, SEO keyword research to sharpen talking points, and a per-appearance clip pipeline.
The results
CEO Nihal Advani on Success Story and Jared Carr on Commerce Code, each with produced clips — the two-executive model that later became our multi-exec package.
- executives booked: CEO and insights lead
- 2
- executives booked: CEO and insights lead
- named placements: Success Story, Commerce Code
- 2
- named placements: Success Story, Commerce Code
- media training incl. mock interviews and SEO keyword work
- Full
- media training incl. mock interviews and SEO keyword work
Want results like these?
A 20-minute call. We’ll tell you what we’d do with your show, what it costs, and whether it’s the right first move for where your show actually is.