Worthy · Moms Moving On · Consumer marketplace
17 months of consistent performance
Sourced the partnership, wrote the host-read scripts, and ran the campaign across audio, Instagram and Facebook with tracked vanity URLs.
The challenge
Worthy, the online jewelry marketplace, wanted to reach women navigating divorce — exactly the audience of Moms Moving On. Podcast sponsorships in that position usually run a few episodes and quietly end, because neither side can see what's working.
What we did
We sourced the partnership, wrote host-read scripts in the host's own voice, and ran the campaign across audio, Instagram and Facebook — with tracked vanity URLs on every placement so Worthy could see what the spend produced.
The results
The campaign ran for 17 consecutive months — a renewal record that only happens when a sponsor can see their return. Over the same period the show's listenership grew 15% year over year and the host's Instagram following doubled, making the inventory more valuable as the campaign ran.
By the numbers
- of continuous campaign performance
- 17 mo
- of continuous campaign performance
- growth in show listenership year over year
- 15%
- growth in show listenership year over year
- growth in the host's Instagram following
- 2×
- growth in the host's Instagram following
Works well with
Most shows need two of these, not one.
Want results like these?
A 20-minute call. We'll tell you what we'd do with your show, what it costs, and whether it's the right first move for where your show actually is.