United Recovery Project · Healthcare / addiction treatment
Podcast ads as a treatment-lead channel
A separate engagement from the show: paid audio advertising on top streaming platforms, built to reach a new audience and generate admissions leads for the treatment center.
The challenge
Addiction-treatment marketing is restricted, expensive and saturated on search and social — the usual lead channels were crowded and costly.
What we did
Audio advertising placed where the audience actually was, with creative built for the sensitivity of the category and the campaign judged on intake conversations, not reach.
The results
Podcast advertising became a working lead channel for the center alongside its existing acquisition — the engagement that later informed how we pitch audio as a performance channel, not a branding line.
By the numbers
- campaign on top streaming platforms
- Audio-first
- campaign on top streaming platforms
- audience reached beyond existing channels
- New ICP
- audience reached beyond existing channels
- measured against the center's intake, not impressions
- Leads
- measured against the center's intake, not impressions
Works well with
Most shows need two of these, not one.
Want results like these?
A 20-minute call. We'll tell you what we'd do with your show, what it costs, and whether it's the right first move for where your show actually is.