CVS Health Careers · Healthcare / talent acquisition
A Fortune-5 employer brand, on audio
Recruitment advertising for CVS Health Careers — audio placements across Spotify, Pandora and iHeartRadio, built to put the employer brand in front of candidates in key hiring markets.
The challenge
CVS Health needed candidate awareness in specific hiring markets, and the usual recruitment channels — job boards, paid search — were saturated with every other employer chasing the same applicants.
What we did
Working with CVS's employer branding team, we took the recruitment message to audio: campaign strategy, ad creative and placements across Spotify and the AudioGo network (Pandora, iHeartRadio), geo-focused on the locations where hiring demand was highest.
The results
The campaign put CVS's employer brand in front of hundreds of thousands of listeners in its target markets and drove measurable click-through to its careers pages — an early, instructive test of audio as a candidate-awareness channel for one of the country's largest employers.
By the numbers
- employer trusted us with its candidate brand
- Fortune 5
- employer trusted us with its candidate brand
- audio platforms: Spotify, Pandora, iHeartRadio
- 3
- audio platforms: Spotify, Pandora, iHeartRadio
- awareness aimed at strategic hiring locations
- Geo-focused
- awareness aimed at strategic hiring locations
Works well with
Most shows need two of these, not one.
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