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CryptoNews Podcast · 2022

Kayla Kroot on CryptoNews Podcast: #121: NFT Artists, the Attention Economy and Koii Network

Kayla Kroot, Co-Founder & Creative Director, appeared on CryptoNews Podcast in 2022 — a verified placement booked by Podlink for Koii Network.

Kayla Kroot, Creative Director and co-founder of Koii Network, was the guest on episode 121 of the CryptoNews Podcast, discussing NFT artists, the attention economy and Koii Network. The show notes describe Kroot as driven by a desire to enhance the experiences of modern digital consumers, with a mission to bridge user experience and art that began during her work with the Israeli Opera as a prop and set designer. Before co-founding Koii she was a freelance UX and graphic designer, and she holds a BS in Architecture from Washington University in St. Louis. The conversation covers the importance of UX, how artists can benefit from the attention economy, the future of the NFT artist and NFT mass adoption, how artists can publish work on friendlier terms and maintain rights to it, women in blockchain and crypto, and the future of Web3. The page lists a publish date of April 28, 2022 and a runtime of 43:27.

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Key takeaways

  • Kroot is Creative Director and co-founder of Koii Network, with a design background spanning Israeli Opera set design and freelance UX work.
  • Core themes: the importance of UX and how artists can benefit from the attention economy.
  • The episode addresses how artists can maintain rights to their work and publish on artist-friendlier terms.
  • Also covered: women in blockchain/crypto and NFT mass adoption.
  • Published April 28, 2022; 43:27 runtime.

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