Case study
An independent show, sold at national-brand rates
Sell-side sponsorship representation for Harvesting Happiness — audience case, rate card, agency outreach — closing Ritual at premium host-read rates.
The challenge
Independent shows rarely get bought by national consumer brands — agency buyers default to the top 100 and the networks that rep them. Harvesting Happiness had the audience; it needed someone to sell it like a network would.
What Podlink did
As the show's sponsorship rep, we built the audience case and rate card, took the show to national brands and their media agencies, and handled onboarding, trafficking and billing to agency standards.
The results
Ritual bought host-read spots at $4,200 gross per spot through its agency, Ad Results — in the same campaign flight as This Past Weekend with Theo Von. An independent wellness show, sold at national-brand rates.
- gross per host-read Ritual spot sold
- $4,200
- gross per host-read Ritual spot sold
- closed through the brand's own media agency
- Ad Results
- closed through the brand's own media agency
- placed alongside This Past Weekend with Theo Von
- Major flight
- placed alongside This Past Weekend with Theo Von
More like this
Same services, other shows.
Want results like these?
A 20-minute call. We’ll tell you what we’d do with your show, what it costs, and whether it’s the right first move for where your show actually is.